Revolution in a bottle : how TerraCycle is redefining green business / Tom Szaky.
- ISBN: 9781591842507
- ISBN: 1591842506
- ISBN: 9781591842521
- ISBN: 1591842522
- Physical Description: xviii, 189 p. ; 22 cm.
- Publisher: New York, N.Y. : Portfolio, c2009.
|Formatted Contents Note:|| Up to my neck -- Praise to Marley, let the enlightenment begin -- Hard times -- The carrot and the stick -- The big-box approach -- And then it clicked -- The Wal-Mart order -- Suedbyscotts.com -- Why can't everything be made from waste? -- Branded waste and the launch of sponsored waste -- Sponsored waste takes off -- Upcycled marketing -- How to launch an eco-friendly product every week -- Eco-capitalist art and society -- The art of public relations -- How to launch an eco-friendly product every week -- Conclusion: Eliminating the idea of waste.
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